board
BOARD OF DIRECTORS
V. (Victoria) Long (she/her)
President
A design and growth strategist, V. cultivates intentional change and strong teams. As a career consultant, she brings deep skills from her work with Fortune 500, federal, and NGO clients–and coupled with firm belief in the power of people and relationships. Currently, V. focuses her time on experience design; her spare time is spent on bio-dynamic, sustainable urban farming.
Crystal Potter
Vice-President
Mary Jo Nyblad
Casey Lea
Board Member
Her passion for all things Idaho has sparked her interest to help promote Garden City and all it has to offer!
When she’s not doing all things Split Rail and enjoying Garden City, she spends her time exploring Idaho with her family & 2 pooches, paddle boarding, hosting dinner parties, and day dreaming of drinking Champagne on sunny beaches with the latest issue of Vogue…
Jennifer Mackay
Jennifer Mackay is a seasoned professional adeptly managing Group Sales and Social Media at The Riverside Hotel, the largest hotel in the Treasure Valley. Her significant role within the Garden City Visitors Bureau Board of Directors highlights her extensive experience, gained over years of dedicated service in the dynamic hospitality industry, positioning her as a valuable asset to the board’s initiatives.
Jennifer plays a central role in managing The Riverside Hotel’s operations, overseeing strategic group bookings for Corporate and Government events while skillfully accommodating entertainment artists performing at local venues like The Knitting Factory, Taco Bell Arena, and Revolution Concert House. With meticulous care, Jennifer curates the hotel’s Social Media presence on all major platforms. Her unwavering commitment effectively informs the community about hotel developments and promotions and thoughtfully highlights the offerings of The Sapphire Room, BAR365, and The Sandbar Patio Bar & Grill.
Jennifer’s dedication and passion for hospitality and Garden City fuels seamless collaboration and exceptional guest experiences. Her successful journey began humbly with a housekeeping role at a temp agency in Edinburgh, Scotland.
Sasha Rojas Zaragoza
Art Robinson
Rachel Stewart
Ashlee Struble
Board Member
Multitasking extraordinaire, people person, mother of two and lover of a glass of Idaho Rosé. Originally from the great state of South Dakota, her expertise in hot dishes and driving in inclement weather is pretty extensive. She has lived in Garden City for over ten years and started off in the beer industry. She was able to learn the process of the craft and jumped feet first into partnerships with local non-profits. In her free time she loves being with her family, attending live music concerts and lover of corresponding with family and friends through snail mail.
Earl Sullivan
Kristen Jensen
Currently, JBH Hospitality owns and manages over 600 hotel rooms in the Treasure Valley, and employs over 400 amazing staff members. The company’s business is Hospitality, but JBH’s partners are equally focused on improving the communities in which they operate.
Kristen resides in Boise with her husband, Mark.
John Evans, Mayor
Dawn snapp
Free time is focused on family and community. Dawn’s professed loves are family, friends, DOGS, traveling the globe, coffee and ever exploring ways to engage with members of the community.